Long Tail Keyword Searches are an Important Part of SEO Results
What are Long Tail Keywords? The Web marketing term “long tail” is used to describe unique search phrases with several keywords. For…
The New Rules of Selling
Following our review of the New Consumer, let’s look at how selling itself has changed in the recent years: What Selling Used…
The New Consumer
Although customers generally share fundamental traits, the growth and spread of technology in the Information Age has changed how many consumers behave…
What Customers Want
Although content is king, never lose sight of what you need to offer your customers. Here’s a quick list of the features…
Strategic Digital Marketing Trends for 2013
In this Internet marketing podcast, Glenn and Tom talk about coming trends in Web marketing for 2013. Listen to this podcast to…
10 Secrets of Content-Based Marketing
When developing a content marketing plan, utilize these 10 secrets to keep focused: 1. Write for the reader, not your company. Help…
The Right People in the Right Job Get Strategic Digital Marketing Results
Build a Web marketing team by getting the right people in the right jobs. We have identified four steps to Web marketing…
The Power of Google
Google may be the most powerful marketing channel on the planet I have worked in marketing and sales for over 25 years…
Barriers to Content Creation
How to Overcome Barriers to Content Creation Why are most organizations so bad at content? Here are a few common excuses: Don’t…
Know the Rules and Set the Strategy
What is the role of the business leader in Web marketing and content creation? Business leaders are responsible for setting the organization’s…
Free as a Competitive Advantage
Is it possible to give away free content to build a competitive advantage? The answer is yes! Of course, it only works…
The Voice of Your Company is Part of the Brand
Prospective Customers Look to Your Content as the Brand Website visitors have multiple options and opportunities to review online content. They will…