Blog

For digital marketing to be successful it almost always requires a combination of internal team members working with contractors and/or a digital agency. The trend is currently towards digital agencies because of the variety of tasks needed from a dedicated…

Align Digital Marketing Strategy with Your Tactics

Thomas Young

Content, Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

There are so many digital tactics available to drive marketing results it can be overwhelming to choose the right tactics to drive leads and grow sales. Digital marketing initiatives sound great in early team meetings and brainstorming but can often…

Improve Your Homepage Layout and Get More Leads

Thomas Young

Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

Most website homepages are not effective at driving leads. They have high bounce rates and very little engagement from website visitors. This comes from a lack of focus on the end-user and a greater emphasis on the company. Many…

A Winning Formula for Success with Google Ads

Thomas Young

Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

The first website to offer paid advertising was GoTo.com in the late nineties. Advertisers in the early days of digital marketing could bring visitors to their website for as little as a penny per click on GoTo.com. Marketers could…

Make the Best of Digital Marketing During Challenging Times: A Marketing Update During the Pandemic

Thomas Young

Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

There is a lot of bad news being reported in the Summer of 2020. Many companies are struggling and there is much uncertainty in the economy. There has always been risk and uncertainty in the results seen from digital…

Intuitive Websites Becomes a Certified HubSpot Solutions Partner

Thomas Young

Digital Marketing, Email Marketing, Internet Marketing, Marketing Automation

We are proud to announce that Intuitive Websites (IW) recently earned its certification as a HubSpot Solutions Partner. HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The…

StoryBrand and Digital Marketing

Thomas Young

Digital Marketing

Stories Make Digital Content Worth Reading Content is the oxygen of digital marketing. It’s what keeps digital marketing alive. Storytelling is like breathing, it gives purpose and direction to digital content by incorporating universal and fundamental concepts people can relate…

Get Your Message Heard with Content Marketing About Benefits

Thomas Young

Content, Digital Marketing, Strategic Digital Marketing

Your target market and prospective buyers love to read about the specific benefits they get from your products and services. This content excites them and gets them ready to buy from your company. Even though people crave this content, they…

Digital Marketing and COVID-19: Webinar Recap

Thomas Young

Digital Marketing, Strategic Digital Marketing, Uncategorized, Web Marketing, Webinars

Intuitive Websites recently co-hosted a webinar for business leaders focusing on one question: how do I optimize my digital marketing during the COVID-19 crisis? Below, is a summary of what was discussed in the webinar. If you’ve been with us…

Digital Marketing and the Coronavirus Threat

Thomas Young

Digital Marketing, Strategic Digital Marketing

We have been thinking about how the world is changing and how it impacts our work at Intuitive Websites. Here’s an update on a few significant areas of digital marketing and the impact of the coronavirus. These are strategies…