The IW Blog

Unless you have been stranded on a deserted island, you know the past two years have seen tremendous growth in internet usage and digital marketing. Businesses have fully embraced content marketing, SEO, Google Ads, social media, basic email marketing, and…

Six Things You Must Know About Email Workflows

Thomas Young

Conversions, Digital Marketing, Email Marketing, Internet Marketing, Marketing Automation

Marketing automation using email follow-up workflows is a must for success in digital marketing. In today’s world of anonymous research and unlimited product and service options, marketers must be able to help people through their buying journey and remain top…

Digital marketers working inside co-working creative space using face protective mask and keeping social distance to demonstrat marketing in a covid world

Content Marketing in a New COVID World Part Two

Thomas Young

Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

Part Two: Automate Follow-Up, Integrate Sales and Marketing Teams and Better Network with Influencers and Referral Sources In part one, we covered how powerful storytelling and a clear website flow are both keys to marketing success in the new world…

Content Marketing in a New COVID World Part One

Thomas Young

Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

Part One: Compelling Storytelling and Clear Website Flow While fewer sales and marketing activities happen in person following COVID, you can bet people are using that time to read about your company online. COVID accelerated online buying, research and usage…

Make Your Website a Recruiting Tool to Find Talent for Your Company

Thomas Young

Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

An interesting thing happened during a recent presentation to a group of CEOs and business leaders. Usually, people want to know how to use their website to drive revenue growth, increase sales, and get more leads, but they wanted to…

Do You Know Your Pillars of Thought Leadership?

Thomas Young

Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

Questions to ask about content leadership in your market space. What are pillars of thought leadership? These are the areas where your company excels. It is usually no more than a few key areas. These are the things that make…

Google Versus HubSpot Versus WordPress: The Battle of the Big Three

Thomas Young

Content, Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

The team at Intuitive Websites (IW) spends much time on Google, HubSpot and WordPress. These three platforms have become the “big three” of digital marketing success for many clients. We also work on social media websites and with a variety…

Digital Marketing Thrives or Implodes with Project Management

Thomas Young

Content, Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

It’s not sexy, it lacks sizzle and it is definitely not fun for most people, however effective project management is the single most important factor in successful digital marketing and website design and development. It’s the glue holding everything together,…

Pick the Right Digital Marketing Agency for Help with Marketing Tactics

Thomas Young

Content, Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

For digital marketing to be successful it almost always requires a combination of internal team members working with contractors and/or a digital agency. The trend is currently towards digital agencies because of the variety of tasks needed from a dedicated…

Align Digital Marketing Strategy with Your Tactics

Thomas Young

Content, Digital Marketing, Internet Marketing, Strategic Digital Marketing, Web Marketing, Web Strategy

There are so many digital tactics available to drive marketing results it can be overwhelming to choose the right tactics to drive leads and grow sales. Digital marketing initiatives sound great in early team meetings and brainstorming but can often…