Prospective Customers Look to Your Content as the Brand
Website visitors have multiple options and opportunities to review online content. They will read pages on your Website, look at your social media postings, read your email newsletters and more. Many of these pages were written and posted at various times by different people and this can lead to reader confusion.
To avoid these problems, it is important to establish a “voice” for your brand. This becomes the narrator of your company story and builds consistency in the message in a way that provides an accurate message to the reader and a reliable brand. Your Web content can have multiple writers and still keep the voice of the brand.
It is important to develop a set of rules or guidelines around the voice of the brand and make sure content stays consistent. Content consistency will drive brand consistency and better communication with loyal followers, which in turn leads to stronger marketing results.