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Design an Intuitive Website and Boost Your Business: Ten Ways to Avoid Website Failure

Digital Marketing, Web Marketing, Web Strategy, Content

It is common for people to wonder why the websites they visit are not intuitive. “Why is it so hard to find what I want on this website?” “Maybe I’ll have better luck on another website.” These are two common…

Brace for Impact! The Future of AI and Marketing

Seth Muse

Search Engine Optimization, Web Marketing, Content

Every time I watch the Terminator movies I have to wonder if Skynet turned evil because it was inherently evil or if the humans around it just failed to give it the love and support it needed. While it may…

AI Generated Content and Digital Marketing – Exciting New Developments

Thomas Young

Digital Marketing, Web Strategy, Content

Let’s start with a disclaimer. This blog was written by a human. OK, now that we are clear about who wrote this blog post, let’s jump into why I even have to mention it! AI software is capable of writing…

The Case for Content Marketing

Thomas Young

Digital Marketing, Content

When it comes to digital marketing tactics, there are six areas of great importance that should be a part of your digital marketing plan: Offline Sales and Marketing Email Marketing Search Engine Optimization (SEO) Social Media Marketing Influencer Marketing…

Take Your Digital Content to the Next Level: Write About Benefits and Avoid the Features Trap

Thomas Young

Content, Digital Marketing

Communicating the features of your company’s products and services is second nature for marketing pros. Most marketers know their company inside and out. They have no problem explaining why their products and services are fantastic. This is the easy part.…