Google is a digital marketing powerhouse and digital marketers are subject to its needs, desires, whims and never ending appetite to make money. Understanding Google and what it wants helps you be a stronger marketer by using those valuable insights…
We’re getting used to getting everything we want right away. Same day Amazon shipping and binge-watchable prestige series on your streaming platform of choice prime us to want it all and want it now. Everything from social media algorithms turning…
Optimizing your website and your content for maximum search engine visibility is an important strategy for driving traffic to your website and getting eyes on your brand, products, or services. But it isn’t the only game in town, and while…
The New Year presents an opportunity for a fresh look at your digital marketing strategies and tactics. If in the coming year you keep doing the same digital marketing tactics from the past year, you are very likely to get…
Five Digital Marketing Mistakes Alive and Well in 2022 Digital marketing has been around for over 25 years. It has been an amazing run and I have had the pleasure of watching it unfold working in this industry day in,…
