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The Right People in the Right Job Get Strategic Digital Marketing Results

Build a Web marketing team by getting the right people in the right jobs.

We have identified four steps to Web marketing success:

  1. The right strategy
  2. A great Website design and site technology
  3. Driving qualified traffic
  4. A process for tracking results and measuring ROI

It takes a team to make these four steps work and it is a challenge to get the right people for each step. The key is to use each step as a guideline in building your team. Here are a few suggestions:

  • The top marketing strategist at your company sets the strategy.
  • Design and development are two separate tasks.
  • Driving Website traffic is a team approach and involves SEO specialists, developers, content writers, social media experts and more.
  • Traffic generation for Websites is a team approach in itself.
  • The people that set the strategy should be monitoring the results.

Learn more about building a Web marketing team by reading this article and listening to our podcast on the subject.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.