Build a Web marketing team by getting the right people in the right jobs.
We have identified four steps to Web marketing success:
- The right strategy
- A great Website design and site technology
- Driving qualified traffic
- A process for tracking results and measuring ROI
It takes a team to make these four steps work and it is a challenge to get the right people for each step. The key is to use each step as a guideline in building your team. Here are a few suggestions:
- The top marketing strategist at your company sets the strategy.
- Design and development are two separate tasks.
- Driving Website traffic is a team approach and involves SEO specialists, developers, content writers, social media experts and more.
- Traffic generation for Websites is a team approach in itself.
- The people that set the strategy should be monitoring the results.