SALES AND
We’re a full-service digital marketing agency: design, marketing, SEO, social media—the works.
We’re holistic thinkers, adaptive partners and expert sales goal achievers.
Strategic Digital Marketing Plans
Effective digital marketing starts with strategy. That is to say—implementing the right tactics for your marketing goals. Our strategic digital marketing experts provide you with comprehensive services to help meet and exceed those goals:
- Digital Marketing Consulting
- Strategic Digital Marketing Plans
- Content Marketing Plans and Calendars
- Digital Marketing Funnels and Lead Nurturing
Digital Content
More than just an expression of your strategy, content is the expression of your brand’s unique value, beliefs, voice and personality. Our on-staff writers and marketing strategists tailor content to your target market. The result? Higher content engagement, leads and sales.
You get the following content services from IW:
- Researching and Writing Blogs for your Website
- Email Marketing Content and Graphics
- Social Media Calendars and Posts
- Website Content for Services, Products, About, and More.
- Brochures, eBooks, and White Papers
- Sales Sheets
- Other content services as needed.
Design and WordPress Development Services
You should be proud of your website. People who visit it are taking the first step towards becoming your customer. Are you happy with what they see?
If not, no sweat—we offer the following WordPress services:
- Website Design Services
- WordPress and HubSpot Development
- WordPress Hosting at WPEngine
- Graphic Design and Branding
- Comprehensive Website Maintenance Programs
HubSpot Marketing
Invest in your success by leveraging HubSpot to attract prospects, generate qualified leads, and generate more revenue. As a HubSpot Platinum Partner, we’re empowered to waive your HubSpot onboarding fees (up to $6,000 savings).
Here’s how HubSpot empowers you to capture the untapped gold in your sales funnel:
- All-in-One, End-to-End Marketing Automation Platform
- Social Media, SEO, Ad Management and Email Marketing Tools
- Comprehensive Marketing Workflows and Insights
- Industry-Leading, Proven Revenue Generation Tool
Digital Marketing Scorecard
Our team of experts will develop a marketing scorecard to quantify results and help you measure Return on Investment (ROI). It’s composed of the individual targets for each part of the digital marketing funnel leading to marketing qualified leads (MQLs) and sales growth. IW scorecard services include the following:
- Regular Scorecard Reviews in Strategic Planning Meetings
- Tactical Updates to Meet Scorecard Goals
- Monthly Customized Digital Marketing reports
Inbound Marketing
Inbound marketing is at the heart of digital marketing and we offer the most comprehensive inbound marketing services around. Get ready to attract prospective customers to you, generate leads and grow your company.
Our inbound marketing services include the following:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Email Marketing
- Content Marketing and Calendars
- Blogs and Website Content
- HubSpot Management (IW is a Platinum HubSpot Partner)
- Digital Marketing Funnel Implementation and Monitoring
- Digital Ads – Google Ads, Bing and Social Ads
- Conversion Analysis
- Goal Tracking and Digital Scorecard
- Influencer Marketing
- Google Ads Certified
- Google Analytics Certified
Now you know, let us do the heavy lifting.
We like to start with an initial meeting or phone call to evaluate your needs and determine if there is a good fit. We are happy to sign a non-disclosure and review your current marketing efforts for free. Following our initial discussion, we can prepare a customized proposal for your team.
