Return on investment (ROI) is a key metric in measuring digital marketing success and in many ways the ultimate benchmark to track and measure. ROI is the fourth step in the Intuitive Websites Four-Step Process, so it’s a topic that…
In November 2005 Google launched its original Google Analytics platform, a free web analytics service that tracks and reports website traffic and mobile app traffic events. In October 2012 Google announced an upgraded version called Universal Analytics (UA). Since that…
It is common for people to wonder why the websites they visit are not intuitive. “Why is it so hard to find what I want on this website?” “Maybe I’ll have better luck on another website.” These are two common…
Let’s start with a disclaimer. This blog was written by a human. OK, now that we are clear about who wrote this blog post, let’s jump into why I even have to mention it! AI software is capable of writing…
Websites have come a long way in the past 20 years. Website designs have improved significantly, content is getting better, many websites have robust resource sections and great images and videos. This is great progress and, of course, there is…