For people to become your customers,
they must find you.
Today’s buyers are savvy researchers using Google, LinkedIn, AI tools and more to get information on their device – desktop, laptop, tablet and mobile – before making a buying decision. They research to find a brand they will fall in love with and share with the world.
Getting your brand found in this research is key. This buyer’s journey makes up your sales and marketing funnel or pipeline and determines how your company grows. What questions are they asking? What problems are they looking to solve? How do they like to receive their information – on your website, in a blog, and educational video, on social, or in an email? Inbound marketing meets customers where they are online with timely, strategic content that makes a connection.
When done right, inbound marketing has the power to transform a seeker into a believer, and eventually, into a lifelong customer.
Step 3: Inbound Marketing
Digital marketing tactics to get your business found and growing your sales pipeline.
Search Engine Optimization (SEO)
SEO and inbound marketing go hand-in-hand. To get your business found, you need to be just a Google search away from your customer. By applying SEO best practices, we can help optimize your website with keywords to help you show up in search. Our inbound SEO services include:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- SEO content creation
HubSpot Inbound Marketing
As certified HubSpot inbound marketing agency, we make it easy to take advantage of all HubSpot has to offer. Leverage HubSpot’s powerful suite of industry-leading marketing automation tools to set your business up for success through every step of the buyer’s journey.
- Get a HubSpot demo
- Automate the distribution of high-value, targeted content
- Optimize your inbound marketing efforts
- Accelerate growth
Email is a powerful inbound marketing tool that enables your business to have direct, personalized communication with your audience to stay top of mind, nurture leads, and drive conversions.
Intuitive Websites’ email marketing expertise includes:
- Strategy development
- Email list management
- Design and content creation
- Automation and analytics
Social media has become an absolute necessity for modern businesses, empowering you to connect with current and future customers, whether in the B2B or B2C space. Our comprehensive social media marketing expertise unlocks the full potential of social media to grow your brand.
- Social media strategy development
- Social media content creation
- Social media advertising
- Social media analytics
From Google Ads to other pay-per-click (PPC) and paid advertising platforms, paid ads are an important facet of any successful businesses inbound marketing strategy. Intuitive Websites’ PPC experts provide a range of services from full PPC management to consulting to suit your business’s needs.
- Keyword research and ad targeting
- Optimized ad copy and landing pages
- Ongoing PPC analytics
- Strategic PPC recommendations
- Actionable insights, A/B testing and ongoing support
Partnering with influencers to boost your brand and reach your target market is a potentially powerful inbound marketing tactic.
With Intuitive Websites on your side, we:
- Research and reach out to influencers
- Request links to your site
- Build strong relationships between your brand
- Grow a loyal following
- Track conversion metrics to measure ROI
Attract, Engage and Delight with Step Three
Listen to our CEO and founder, Tom Young, introduce inbound marketing.
The IW Four-Step Process
A common-sense approach to digital marketing that works