STEP 3

Inbound Marketing

A seamless approach to getting found by prospective customers as they search for the right answers, at the right time.

For people to become your customers,
they must find you.

Today’s buyers are savvy researchers using Google, LinkedIn, AI tools and more to get information on their device – desktop, laptop, tablet and mobile – before making a buying decision. They research to find a brand they will fall in love with and share with the world.

Getting your brand found in this research is key. This buyer’s journey makes up your sales and marketing funnel or pipeline and determines how your company grows. What questions are they asking? What problems are they looking to solve? How do they like to receive their information – on your website, in a blog, and educational video, on social, or in an email? Inbound marketing meets customers where they are online with timely, strategic content that makes a connection.

When done right, inbound marketing has the power to transform a seeker into a believer, and eventually, into a lifelong customer.

Step 3: Inbound Marketing

Digital marketing tactics to get your business found and growing your sales pipeline.

Influencer Marketing

Partnering with influencers to boost your brand and reach your target market is a potentially powerful inbound marketing tactic. Our team will show you how to:

  • Research and make connate with key influencers
  • Request links to your website
  • Build strong relationships with your brand
  • Grow a loyal following
  • Track conversions to measure ROI

Attract, Engage and Delight with Step Three

Listen to our President and Founder Tom Young introduce inbound marketing.

The IW Four-Step Process

A common-sense approach to digital marketing that works

IW Resources

Ready to make meaningful connections with your customers?

Get in touch with us today for a consultation on how inbound could boost your business.