Stay in tune with a solid strategy.
When you’re enmeshed in the everyday operations of your company, it’s hard to see your business from the outside looking in – through the eyes of your customers and your prospects. In fact, the most successful marketers in the world know the importance of getting to know their customers on a deeper level so they can relate. Too many companies skip this step – thinking strategy is just another checklist of marketing to-dos.
Without a solid strategy, tactics will quickly go out of tune.
Step 1: Digital Strategy
At the heart of digital marketing strategy is translating your value in direct and simple language that moves your customers to action. We help companies do this with:
Competitor and Market Analysis
We’ll perform a competitor analysis and reveal untapped opportunities and best practices. And guess what? Most of the game-changing differences are content-related – we’ll show you how.
Thought Leadership Content
Once you know what makes you unique, it’s time to showcase your deep expertise with insightful content that positions you as an authority in your field.
Set and track SMART goals – goals that are Specific, Measurable, Attainable, Realistic, and Timely. These are the basis on which your ROI and success can be measured.
Numbers don’t lie. We’ll take a peek at any of your current marketing initiatives – your website, email marketing, and social media – and make recommendations to fine-tune your strategy for maximum impact.
Consulting and Discovery
What sets you apart? How are you and your people uniquely different? What benefits do your services provide? What do you do better than anyone else? We’ll help you uncover all of this.
Buyer personas consist of semi-fictitious profiles of the decision makers and influencers in your sales process and act as the guiding light for your strategy and content creation.
Tune in to
Listen to our CEO and founder, Tom Young, as he shares his insights on the importance of digital strategy and the impact it can have on your customers.
The IW Four-Step Process
A common-sense approach to digital marketing that works