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Long Tail Keyword Searches are an Important Part of SEO Results

What are Long Tail Keywords?

The Web marketing term “long tail” is used to describe unique search phrases with several keywords. For example, say you are looking for a pair of headphones as a gift. You could type in the word “headphones” in Google and see a very competitive search dominated by big names in the industry. Or you could use a long tail search such as “wireless blue headphones with heavy bass.” This is a long tail search term and a very unique combinations of words that is not used very often, but highly relevant.

About 30% of searches are unique, one-time searches comprised of long tail keywords. This is a substantial amount of searches for most online marketplaces. Best of all, these terms have less competition and variations around a keyword theme can drive targeted traffic to your Website that can convert at high levels.

Contact us today to learn more about long tail searches and for a free consultation on how to research and target these terms for your Website.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.