What are Long Tail Keywords?
The Web marketing term “long tail” is used to describe unique search phrases with several keywords. For example, say you are looking for a pair of headphones as a gift. You could type in the word “headphones” in Google and see a very competitive search dominated by big names in the industry. Or you could use a long tail search such as “wireless blue headphones with heavy bass.” This is a long tail search term and a very unique combinations of words that is not used very often, but highly relevant.
About 30% of searches are unique, one-time searches comprised of long tail keywords. This is a substantial amount of searches for most online marketplaces. Best of all, these terms have less competition and variations around a keyword theme can drive targeted traffic to your Website that can convert at high levels.
Contact us today to learn more about long tail searches and for a free consultation on how to research and target these terms for your Website.