Digital content is at the heart of marketing success.
Your taglines, graphics, digital resources and videos impact your sales.
Communicating your brand is more than just a good looking website. While your website is at the core of everything, your strategy is accompanied by the stories you tell in your content, the graphics you choose to illustrate them, the videos you share to engage your audience, and the platforms you use to share it with the world. The options can feel endless, and the tactics and tools you use to communicate with your customers can feel like they change faster than you can master them.
Keeping all your communication in digital harmony is key.
Step 2: Strategic Communication
A coordinated effort to optimize your messaging across all of your digital marketing channels.
Digital Harmony with Step Two
Listen to our CEO and founder, Tom Young, talk about the importance of communicating your strategy with the six pillars of strategic communication.
The IW Four-Step Process
A common-sense approach to digital marketing that works