Sales and Marketing Alignment
Sales and Marketing Alignment A New Book by Thomas Young and Karl Becker Writing a thought-provoking and insightful sales and marketing book…
Digital Conversions: Great Website Taglines, Headers, & Captions
Websites exist to support your brand and drive engagement from visitors. Great websites create action and movement from users towards interaction with…
Visitors into Customers: Google Ads Landing Pages that Convert
Google Ads are a great way to supplement SEO traffic and to get targeted visitors to your website. However, it’s easy to…
Five Easy Ways to Capture Email Addresses
Understanding your online marketplace and meeting the needs of online researchers by monitoring their activity is about to get more difficult. Privacy…
Next Level Digital Content is All About Benefits
Communicating the features of your company’s products and services is second nature for marketing pros. Most marketers know their company inside and…
Unlocking the Power of Instagram Stories
When it comes to B2C marketing—especially in the social media world—content is easily the most important aspect you need to nail on…
Three Must Have Digital Marketing Tactics for 2022
Unless you have been stranded on a deserted island, you know the past two years have seen tremendous growth in internet usage…
Ten Secrets of Websites That Sell
Here is a simple proposition. Create a Website that sells and you will make money. Sounds simple right? However, it is much…
Six Things You Must Know About Email Workflows
Marketing automation using email follow-up workflows is a must for success in digital marketing. In today’s world of anonymous research and unlimited…
Content Marketing in a New COVID World Part Two
Part Two: Automate Follow-Up, Integrate Sales and Marketing Teams and Better Network with Influencers and Referral Sources In part one, we covered…
Content Marketing in a New COVID World Part One
Part One: Compelling Storytelling and Clear Website Flow While fewer sales and marketing activities happen in person following COVID, you can bet…
Make Your Website a Recruiting Tool to Find Talent for Your Company
An interesting thing happened during a recent presentation to a group of CEOs and business leaders. Usually, people want to know how…