It’s time to drop the hype and get to work! AI has made the transition from a novel technology making news headlines, to a powerful marketing tool that will supercharge your sales and help your company grow. It’s time to…
Many marketers struggle to understand how to best interpret website visitors in GA4. It’s a challenging system and complicated to understand. GA4 data will make more sense if you understand a few core concepts about how to interpret and read…
Google is a digital marketing powerhouse and digital marketers are subject to its needs, desires, whims and never ending appetite to make money. Understanding Google and what it wants helps you be a stronger marketer by using those valuable insights…
In my new book coming in the summer of 2024, Digital Marketing in the Age of AI, I’ll show you how to use AI to supercharge your digital marketing. Let’s review five of the book’s AI strategies you can get…
We’re getting used to getting everything we want right away. Same day Amazon shipping and binge-watchable prestige series on your streaming platform of choice prime us to want it all and want it now. Everything from social media algorithms turning…