The Seven Most Important Lessons from 30 Years in Digital Marketing
Table of Contents: Digital Content Answers Questions Build Authority with E.E.A.T. Structure Website Navigation for AI Publish Content Consistently Own the Middle…
The Digital Marketing Growth Mindset
Apply Rainmaking Skills To Digital Marketing and Grow Your Sales Why do some organizations excel at sales and marketing and others struggle?…
Six Digital Marketing Trends for 2026
How people research products and services has changed forever. Buyer behavior has shifted and use of AI is accelerating faster than marketing…
Five Reasons to Switch Marketing Agencies
Common Marketing Agency Warning Signs in 2026 Over the past few months, we have had several conversations with B2B leaders who felt…
Make Your Website Great in the Age of AI
AI is changing marketing and websites must adapt. Your website’s success is greatly impacted by how people use AI technologies to research…
10 Ways to Build Thought-Leadership and Get Found in AI Search
AI is transforming how brands are discovered by prospective buyers, how thought-leadership is recognized and how content is consumed. Marketers must get…
SEO Isn’t Dead — But the Funnel Has Changed Forever
The Biggest Disruption Yet In nearly two decades of digital marketing, I’ve never seen disruption at this scale. Website traffic is dropping,…
Use AI to be Better at Marketing
The AI Wake-Up Call for Marketers AI is transforming the marketing landscape. AI searches are quickly surpassing all other modes of research,…
Age of AI: Marketing to Baby Boomers, Gen X, Millennials and Gen Z
How Different Generations Search and Buy Online Understanding how different generations approach online research and purchasing is crucial for any business looking…
From Good to Great on LinkedIn – Part Two: Advanced Profile Strategies
In Part One of this series, Shelly Holdaway shared five practical steps to improve your LinkedIn profile—from getting the right headshot to…
Five Ways to Use AI in Marketing
It’s time to drop the hype and get to work! AI has made the transition from a novel technology making news headlines,…
Five Things Digital Marketers Must Know About Website Visits in Google Analytics 4 (GA4)
Many marketers struggle to understand how to best interpret website visitors in GA4. It’s a challenging system and complicated to understand. GA4…