Blog
Wrapping is for Presents – Don’t Let Your Authentic Presence Get Covered Up
Authentic is a word that gets muddied and thrown around a lot, but the truth is consumers are looking for sincere and quality content to convince them why your business provides value to their lives. Given the choice between a…
Read MoreEnd Strong, Start Strong – 2018 Final Marketing Strategy
It’s that time of year – leaves are changing, the holidays are rapidly approaching, and we have less than 60 days left in 2018. It can be tempting as a business owner to let your marketing strategy dwindle as the…
Read MoreAre You Prepared for Black Friday? It’s Not Too Late!
We are turning the corner towards Thanksgiving in a hurry! Imagine this: the turkey has been put away, all the pumpkin pie has been eaten, and everyone is preparing for the biggest shopping spree of the year. In times past,…
Read MoreOur Partnership with Vistage and What it Means for You
(photo credit: Vistage) As a CEO and business leader we know you are required to be brilliant, excellent, passionate, and goal driven. CEO’s are often experts in their field, but it can often be an isolating position as well. One…
Read MoreSocial Media – How You are Helping or Hurting Your SEO
As a business owner you no doubt have heard the terms SEO (Search Engine Optimization) and SERP (Search Engine Results Page). While strategies to achieve higher rankings can be complex, and you may be aware that your website and optimally…
Read MoreThe Ten Rules of Content Marketing (Part Two)
In the first part of this article, we talked about what content marketing is and how to do it right. Let’s get back on track with some other key rules to follow in the world of content marketing. Rule #6…
Read MoreCreating the Best Short Video – The Future of Digital Marketing
In our day and age where everyone has a smartphone capable of shooting quality video, the “Velfie” (video + selfie) is one of the best tools to ensure engagement and the future of digital marketing strategy. We are covering best…
Read MoreThe Ten Rules of Content Marketing (Part One)
Content marketing goes by many names. To some, it is known as inbound marketing. To others, it is called attraction marketing or a form of digital marketing. By definition, content marketing is the use of educational, resource-based content to attract…
Read MoreGuide to Google My Business
If you’ve ever googled something, chances are you’ve seen a Google My Business Listing, or GMB. In a nutshell, GMB is an enhanced directory listing that includes critical information about your business such as the description, location, phone number, website…
Read MoreThe Real Costs of Ignoring Digital Marketing
Before the age of digital, marketing was much more out in the open. Engagement with people and companies did not occur through personalized devices like it does now. The Internet has created a world where everybody uses their phone, computer,…
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