Blog
Four Google Analytics Pages Missed by Many Marketers
The truth is, most middle market companies either don’t use or don’t know how to utilize Google Analytics as an effective part of their digital marketing strategy. Designed to give companies free insight and data on their website and a…
Read MoreA Look Back at 2018 with IW CEO Thomas Young
As 2018 comes to an end, I think it’s important to take pause and acknowledge how far we have come as well as celebrate where we are headed next year. It looks as though 2018 is going to be our…
Read MoreSeven Must Know Digital Marketing Trends for 2019
As 2019 quickly approaches, we have put together the top 7 trends that business leaders and CEO’s must know as they set their digital marketing strategy for next year. Is your digital marketing ready for the New Year? Integrate Your…
Read MoreWrapping is for Presents – Don’t Let Your Authentic Presence Get Covered Up
Authentic is a word that gets muddied and thrown around a lot, but the truth is consumers are looking for sincere and quality content to convince them why your business provides value to their lives. Given the choice between a…
Read MoreEnd Strong, Start Strong – 2018 Final Marketing Strategy
It’s that time of year – leaves are changing, the holidays are rapidly approaching, and we have less than 60 days left in 2018. It can be tempting as a business owner to let your marketing strategy dwindle as the…
Read MoreAre You Prepared for Black Friday? It’s Not Too Late!
We are turning the corner towards Thanksgiving in a hurry! Imagine this: the turkey has been put away, all the pumpkin pie has been eaten, and everyone is preparing for the biggest shopping spree of the year. In times past,…
Read MoreOur Partnership with Vistage and What it Means for You
(photo credit: Vistage) As a CEO and business leader we know you are required to be brilliant, excellent, passionate, and goal driven. CEO’s are often experts in their field, but it can often be an isolating position as well. One…
Read MoreSocial Media – How You are Helping or Hurting Your SEO
As a business owner you no doubt have heard the terms SEO (Search Engine Optimization) and SERP (Search Engine Results Page). While strategies to achieve higher rankings can be complex, and you may be aware that your website and optimally…
Read MoreThe Ten Rules of Content Marketing (Part Two)
In the first part of this article, we talked about what content marketing is and how to do it right. Let’s get back on track with some other key rules to follow in the world of content marketing. Rule #6…
Read MoreCreating the Best Short Video – The Future of Digital Marketing
In our day and age where everyone has a smartphone capable of shooting quality video, the “Velfie” (video + selfie) is one of the best tools to ensure engagement and the future of digital marketing strategy. We are covering best…
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