Many marketers struggle to understand how to best interpret website visitors in GA4. It’s a challenging system and complicated to understand. GA4 data will make more sense if you understand a few core concepts about how to interpret and read…
The Contact Us page is the most important page on your website—it is, after all, how your visitors reach out to you and potentially become customers, clients, or partners. Yet it is also by far one of the most neglected…
Websites have come a long way in the past 20 years. Website designs have improved significantly, content is getting better, many websites have robust resource sections and great images and videos. This is great progress and, of course, there is…
Marketing automation using email follow-up workflows is a must for success in digital marketing. In today’s world of anonymous research and unlimited product and service options, marketers must be able to help people through their buying journey and remain top…
We are turning the corner towards Thanksgiving in a hurry! Imagine this: the turkey has been put away, all the pumpkin pie has been eaten, and everyone is preparing for the biggest shopping spree of the year. In times past,…
