Keep It Simple – Don’t Make Your Site a Puzzle
Glenn and Tom talk about how to make your website simple with smooth steps to conversion. How to Make Things Simple on…
Generating Sales Leads with Your Site
Many Websites are “brochure-ware” sites that look good and convey a lot of information but bring little to the bottom line. This…
Effective Email Marketing – Part Two
An effective email marketing program is an essential element of any web presence. In this podcast, we continue with tips and resources…
Call to Action
Here are a few items that can help your Website sell more products or generate more leads. Make sure the Website has…
Effective Email Marketing – Part One
Keys Start small if you need to, but DO start Be sure to use web based software that manages all the subscribes…
Usability Testing
Testing your Website for usability is one the most important and overlooked things you can do to improve your site. This podcast…
Shopper Friendly
The User Friendly Shopping Experience Responses by Thomas Young, CEO Intuitive Websites to a Vistage.com interview. When we speak of a user-friendly…
Business & Website Key Indicators
Key indicators are your critical success factors. However, many Websites do not make these indicators clear to their visitors! This podcast examines…
Website User Types
A wide variety of users can be found surfing Websites. These user types are easily identified in usability testing. Success on the…
How to Use Your Website Statistics
How to use your web stats and analytics software to understand visitors and respond to their needs. Resources Google Analytics (formerly Urchin):…
Branding Versus Conversions
It is common for marketing professionals to confuse the two strategies of conversions and branding in their Internet marketing and Website design…
How to Get Conversions from your Website
Converting web visitors to customers or potential customers is a key function of many web sites. This podcast examines tips and tricks…