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Effective Email Marketing – Part Two

An effective email marketing program is an essential element of any web presence. In this podcast, we continue with tips and resources for optimizing your email effort.

Good Web-Based Mail Packages:


  • Think of your emails as a series of offers with aligned landing pages that elaborate on offers and contain paths to conversion.
  • Track the data and repeat what works!
  • Don’t ever sell email addresses. And be sure to tell potential subscribers that there is no way this will ever happen.
  • Keep track of how many people join. If the number is low, look at ways to make the email signup more compelling on your Website.
  • Avoid open selling in your emails. Make them educational so people will want to continue to receive them.
  • Ask your customers what they’d like to read, and how often.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.