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Business & Website Key Indicators

Key indicators are your critical success factors. However, many Websites do not make these indicators clear to their visitors! This podcast examines how to identify and convey your key indicators at a glance.


  • What content drives your target market?
  • How well do you push their hot buttons?
  • What will move visitors to contact you?
  • How do your visuals support your key indicators?
  • What makes you different from competitors?
  • Are you addressing your target’s key concerns?
  • Avoid flowery, brochure-type content

Action Plan

  1. Identify 5-6 key indicators
  2. On your Website, what are the 5-6 areas of the site that trigger user hot buttons
  3. Set goals for indicators
  4. Track them monthly and drive your web stats around them

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.