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Keep It Simple – Don’t Make Your Site a Puzzle

Glenn and Tom talk about how to make your website simple with smooth steps to conversion.

How to Make Things Simple on Your Site
  • Clear Navigation: Make sure menu choices don’t use jargon and don’t have too many choices on one page!
  • Effective Use of Graphics: Make sure graphics serve a purpose. Beware of “banner blindness” – don’t place important buttons as graphics. Make sure graphics are top notch – users will create instant impressions regarding quality of the site/company as a whole based on one glance at a photo. Use captions. Users looking at graphics will ALWAYS read the captions.
  • Watch Users: Do formal or informal user testing, use the best analytics packages to note what users do on your site. You will quickly see where they are confused or off-task. Fix those areas of the site.
  • Content: Don’t use too much content! Use content to clarify the primary message quickly. Bullets, headlines, linking text, and highlighted text get read. Block paragraphs do not. Don’t let company departments make a dumping ground of your site, stay focused on the marketing message and use a blog for dynamic, newsy content.
  • Be consistent: Don’t put common controls on the page in places people don’t expect!

We Wholeheartedly Recommend…

Don’t Make me Think by Steve Krug

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.