Getting the Most from Your Website in a Poor Economy
You will learn: How to put your time to good use when marketing online. The importance of Website ROI Focus on call…
Real Estate Websites (How these principles relate to all Websites)
In this Internet marketing podcast, we explore the principles behind the effective presentation of real estate and new homes on the Web.…
The 10-Out-of-10 People Rule
What do 10 random people think about your Website? If the answers vary from person to person, then you are breaking the…
Google and Yahoo is a Great Partnership
Yahoo’s rejection of Microsoft has been big news recently, but it does not surprise me. In fact, it makes perfect sense that Yahoo would…
It’s McCain Versus Obama, on the Internet
Two of this year’s most popular Websites will belong to the presidential candidates John McCain and Barack Obama. Talk about different styles. …
The Contact Us Page
The Contact Us page is one of the most important pages on a Website, yet many times key information is missing or…
Getting the Traffic You REALLY Want
One of the key indicators in Google Analytics is your bounce rate. This tracks visitors to your site who leave immediately and…
Is Your Website Copy Easy to Read?
We often come across Websites with cryptic content, navigation menus and link titles. On these Websites, it’s difficult to figure out what…
Web Trends
Glenn and Tom discuss Web trends and how these can affect your business and drive your Web marketing approach. More than ever…
/Strategic Digital Marketing/ Trends
Here are a few important and growing Internet trends: Most people check out products on the Web before they buy from a…
Pay Attention to Website Content
Website content can easily be the lost step-child of Website development. In working with hundreds of clients over the past 10 years,…
Online Branding
In this podcast we study online branding. Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs. The…