- Draw qualified traffic
- Have a professional design
- Have a consistent message and branding
- Make sure the site is well organized in terms of navigation and usability
- Content, photos, graphics need to build on why users came to the site in the first place
- Messaging should move users into a sales process
- Contact points should be aligned with all the content.
Generating Sales Leads with Your Site
Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.