What are Long Tail Keywords? The Web marketing term “long tail” is used to describe unique search phrases with several keywords. For example, say you are looking for a pair of headphones as a gift. You could type in the word “headphones” in Google and see a very competitive search dominated by big names in [...]
When developing a content marketing plan, utilize these 10 secrets to keep focused: 1. Write for the reader, not your company. Help your target market do their job better and improve the quality of their lives. How will people use your content? Scan it or dig through it? How is your content perceived. 2. [...]
How will Authorship Impact Google Search Results? Google has long based its search results on three important criteria: Links to your Website from reputable sites On page content with solid keywords Proper Website coding for SEO The importance of the content writer is a fourth area now starting to be a part of Google’s search [...]
How to Utilize Google Insights for Search. Google Insights for Search is an online tool used to track keyword search trends and patterns across specific regions, categories, time frames and Website properties. Recognizing these patterns can help you spot future trends and take advantage of the directions of keywords relevant to your business. Things to [...]
Five AdWord Strategies That Drive Results The secret to successful AdWord campaigns is to clearly understand what drives results. Setting up the campaigns, ads, keywords, budgets and other details are very important, but only as good as the outcome. Here are five key areas that drive results. 1. Have a great Website or landing page [...]
