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AdWords and SEO

In this podcast, Glenn and Tom discuss the differences between AdWords and other Pay-Per-Click (PPC) services and search engine optimization (SEO). Both have important roles to play in strategic digital marketing, but require different approaches and strategies.

Listen to the podcast to better understand how to set goals for both PPC and SEO in order to drive qualified traffic to your website.

  • Both SEO and PPC have important roles in strategic digital marketing
  • These efforts come after solid strategic planning and a well-designed easy to use website
  • PPC is targeted and focused when looking for measurable results
  • SEO is based on quality content and is more broad because Google must index your website based on many competitors and many other factors
  • PPC can also be broad and used for branding, but this is less effective than SEO when using a broad approach
  • Both cost money and take time and there is no quick fix
  • PPC is best used to supplement SEO
  • PPC is excellent for local and regional searches
  • PPC and SEO can be measured in web stats
  • A combination of internal and external team members are recommended to set-up and manage these programs

The key action items from this podcast:

  • Make sure you set-up PPC tracking in Google Analytics
  • Establish Webmaster Tools to measure SEO effectiveness
  • Set-up goal tracking and conversion tracking in Google Analytics
  • Hold weekly meetings to review PPC results and keep them on track
  • Contact a Google rep at 866-246-6453 to review your AdWords campaigns

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.