Last week, Google announced a new core algorithm update, which will be rolling out over the next two weeks. These updates always bring questions—Will rankings shift? Will organic traffic change? Should we be concerned?
Instead of worrying about every little algorithm tweak, we focus on a long term SEO strategy rooted in high-quality, relevant content. After all, search success isn’t about chasing Google’s latest update, it’s about creating content that genuinely serves your ideal customers.
What We Know About the March 2025 Core Update
Google’s March 2025 core update was announced on March 13, 2025, and is expected to take about two weeks to fully roll out. This update is part of Google’s ongoing efforts to improve search results by reducing low-quality, unhelpful content and elevating valuable, trustworthy information.
According to Search Engine Land, Google has also updated its ranking systems documentation alongside this core update, providing further insight into how different factors contribute to search rankings.
Google regularly updates its Core Updates Documentation to provide guidance on these changes. The latest update emphasizes helpful content, strong user experience, and reducing manipulative SEO tactics—something we’ve always focused on in our strategies.
How We Approach Google Algorithm Updates
Years ago, algorithm changes might have made SEO professionals nervous, waiting anxiously to see their impact. Today, we take a different approach:
- We prioritize helpful content over keyword stuffing and ranking tricks.
- We focus on human behavior, understanding what your audience wants and how they engage with your content.
- We monitor trends year over year to account for seasonal shifts and evolving search habits.
Google’s Search Central team also posted about this update on LinkedIn, reinforcing the importance of helpful, authoritative content and warning against spammy SEO tactics.
What to Expect Next
Over the coming weeks, we’ll be tracking organic search traffic and identifying any trends related to this update. Search Engine Journal has already reported on early signs of ranking fluctuations, with some industries seeing shifts. Typically, we see early signals within a week or two of rollout completion.
How AI Fits Into the Conversation
Speaking of content, here’s an interesting twist: much of what you’ve read up to this point was written with the help of AI. We conducted our own research, provided AI with prompts to generate a first draft, and then carefully reviewed and refined the content to ensure accuracy and value. This was intentional—to demonstrate how AI can be used responsibly in content creation–especially when you need to get news out fast!
AI is particularly useful for:
- Preliminary research
- Brainstorming ideas
- Combining and restructuring human written notes and meeting transcripts
- Creating content outlines
- Answering quick reference questions
Our general practice is to use AI for research and outlining while our content team writes the final content. We believe this approach delivers the best experience for your audience.
While ranking is always a consideration—the main goal of any website should be to provide helpful, timely information. And who knows? Maybe it will gain some visibility in search results.
SEO Success Isn’t a Guess—It’s a Strategy
At the end of the day, our focus isn’t just on SEO—it’s on being a resource you can trust. Whether you’re a long-time client or just stumbled across this post, we’re glad we could provide information that matters.
If you have any questions or want to discuss how this might impact your website, reach out—we’re here to help.