The IW Blog

Is Your Website Generic?

Many Websites struggle to communicate value and fail to engage visitors and drive marketing results. This often happens because the site has…
Digital Marketing

Avoid Developing a Generic Website

http://www.youtube.com/watch?v=8iy0Hqc-OPM&feature=youtu.be What is a generic Website? The Website’s only tagline is “Welcome to our Website” The Website does not communicate well online…
Web Strategy, Podcasts, Content

The Contact Us Page

One of the most important Website pages is the Contact Us page. This page is often overlooked or poorly developed, which can…
Digital Marketing

Website Content that Drives Conversions

http://www.youtube.com/watch?v=wFI68H7PUmQ&feature=youtu.be Once you have made the time to write Website Content, here are a few tips on writing content that will get…
Podcasts, Content

The About Us Page

The About Us page does not always get the attention it deserves and often fails to drive Website conversions. Don’t take this…
Digital Marketing

10 Web Trends for 2010

It’s amazing that 2010 is only a few months away. It seems like a year out of a science fiction book.  Yet,…
Digital Marketing