The IW Blog

A Selling Revolution: Convert Sales People to Web Marketers Part Two – The Role of Salespeople in /Strategic Digital Marketing/

Thomas Young, Founder and President

January 5, 2012

Objective In part one, we discussed the changes in personal selling brought on by the Web. In this article we will review…

Digital Marketing

A Selling Revolution: Convert Sales People to Web Marketers Part Three

Thomas Young, Founder and President

January 5, 2012

In the first two parts of this article we discussed how to convert salespeople into Web marketers. In this article, we will…

Digital Marketing

A Selling Revolution: Convert Sales People to Web Marketers Part Four – Follow-Up and Stay-in-Touch Programs for Web-Based Sales

Thomas Young, Founder and President

January 5, 2012

Web marketing is tremendously powerful to not only create sales leads, but also to cost-effectively stay in touch with a large universe…

Digital Marketing

Seven Ways to Generate Website Conversions

Thomas Young, Founder and President

January 5, 2012

The real measure of a Website’s effectiveness is the ability to convert Web users into sales. This is not an easy task…

Digital Marketing

It’s Not Too Late for Holiday Sales

Thomas Young, Founder and President

December 12, 2011

Don’t stop marketing your Website for Holiday sales just yet. There is still time to convert last minute shoppers and to develop…

eCommerce Websites

Websites and the Subconscious Mind

Thomas Young, Founder and President

November 30, 2011

In his book, Buyology: the Truth and Lies About Why We Buy, Martin Lindstrom merges the science of how the brain works…

Digital Marketing

Why People Visit Websites

Thomas Young, Founder and President

November 29, 2011

It is very important to understand why people visit Websites before you can maximize Web marketing results. Developing a Website that clearly…

Digital Marketing

How Often to Add New Content?

Thomas Young, Founder and President

November 28, 2011

Podcast Number 69 – November 2011 In this Internet Marketing Podcast Glenn and Tom talk about content for the Web and how…

Content, Search Engine Marketing, Podcasts, Internet Marketing

Should all Website Visitors Get the Site?

Thomas Young, Founder and President

November 28, 2011

Podcast Number 70 – November 2011 In this Internet Marketing Podcast Glenn and Tom review strategies and recommendations on meeting the needs of…

Web Usability, Web Strategy, Podcasts, Internet Marketing

Website Content that Converts

Thomas Young, Founder and President

November 28, 2011

One of the greatest challenges to Internet marketing success is Website content. Content is the most important part of your Website as…

Digital Marketing

Make the Right Website Design Decision

Thomas Young, Founder and President

November 27, 2011

In ten years of working on Internet marketing projects, we frequently see major problems in how Website design decisions are made. One…

Digital Marketing

Social Networking and Web 2.0

Thomas Young, Founder and President

November 25, 2011

A Transformation of the Internet Unless you have stuck your head in a hole, you are sure to have noticed the growth…

Digital Marketing