eCommerce Pricing Strategies that Drive Sales
eCommerce Pricing Tip: Demonstrate a Clear Savings Web shoppers are well aware that discounts can be found online with a minimal amount…
Internet Makes Competition Invisible
The Internet Makes Competition Invisible and Hard To Track Before Internet marketing, competition was easy to monitor because you could see the…
Web Usability Rules
Set Web Usability Rules that Match Target Market Needs A fundamental of good marketing is getting inside the head of your target…
Google’s Updates to Analytics are Final
Google Analytics Update Google has finally removed the link to the old version of Analytics and are only displaying the new version,…
Does your Website content have real benefit?
Load Your Website Content with Benefits Write with clear benefit statements on your Website and avoid brochure copy. Here is an example…
How simple can you make your Website?
What are the top three reasons people visit your Website? Most Websites are too busy. They have too many links and options…
Dealing with Negative Online Reviews
How to Deal with Negative Online Reviews The Internet has become very interactive as people comment on social media Websites, Google Places,…
What happens if a company does not market online?
Market Online now or miss Opportunities It is early 2012 and many companies still do not have a Website or do nothing…
When do you need a mobile Website?
It seems amazing, but millions of people use tiny screens on their phones to browse the Web. Most Websites are not optimized…
Ten /Strategic Digital Marketing/ Ideas that come before Social Media
What comes before social media? A lot! Social media gets a lot of attention and hype. As it should, because it is…
/Strategic Digital Marketing/ Takes Time and Money
Web Strategy Drives ROI Just as is seen in any growing and competitive industry, the ROI on Web marketing is shrinking and…
Keep your Website Simple and Direct
Are you communicating to Website users what they want or what you want? We are working on a user testing project for…