Mistakes to Avoid On the Web
Mistakes to Avoid On the Web From our experience, here are a few of the biggest Website mistakes. Usability testing and solid…
Making the Complex Simple
One way to describe successful Web marketing is taking a complex process and simplifying it. This is generally what has to happen…
How to Avoid the Website “Usability Gap”
How to Avoid the Website “Usability Gap” By: Thomas Young, MBA One of the most important components of a successful Website is…
Inside the Head of a Web User
The most important skill in effective user testing is getting inside the head of the Web user and understanding their thoughts. It…
Fundaments of Website Statistics
Web stats are an essential part of a winning Web strategy. Yet, it is still very common for most marketing professionals to…
The Online Conversion Funnel
Podcast Number 66 – July 2011 In this Internet Marketing Podcast Glenn and Tom discuss the importance of developing and implementing a strategy…
Getting a Website Conversion and Closing the Sale, Part Two
Part Two: Closing Web Leads Part one of this two-part article reviewed Website conversions and gave several examples of how the Web…
How to Handle Shipping on eCommerce Websites
Podcast Number 65 – July 2011 In this Internet Marketing Podcast Glenn and Tom discuss strategies for dealing with shipping in online sales…
A Key to Increasing Online Sales
Does your Website help or hinder your online sales? Effective e-commerce is more than just putting up a shopping cart and hoping…
Communicating Competitive Advantage On Your Website
Customers do business with your company because of the value they receive, usually more value than your competitors. Yet most Websites do…
Getting A Website Conversion and Closing the Sale, Part One
Part One: Conversions The marketing goal of every Website should be to convert visitors to customers. This is easier said than done,…
Eight Steps To Get a Website Design Launched
Does it ever feel like your new Website will never launch? In ten years of marketing Websites, we are constantly amazed at…