Fundaments of Website Statistics
Web stats are an essential part of a winning Web strategy. Yet, it is still very common for most marketing professionals to…
The Online Conversion Funnel
Podcast Number 66 – July 2011 In this Internet Marketing Podcast Glenn and Tom discuss the importance of developing and implementing a strategy…
Getting a Website Conversion and Closing the Sale, Part Two
Part Two: Closing Web Leads Part one of this two-part article reviewed Website conversions and gave several examples of how the Web…
How to Handle Shipping on eCommerce Websites
Podcast Number 65 – July 2011 In this Internet Marketing Podcast Glenn and Tom discuss strategies for dealing with shipping in online sales…
A Key to Increasing Online Sales
Does your Website help or hinder your online sales? Effective e-commerce is more than just putting up a shopping cart and hoping…
Communicating Competitive Advantage On Your Website
Customers do business with your company because of the value they receive, usually more value than your competitors. Yet most Websites do…
Getting A Website Conversion and Closing the Sale, Part One
Part One: Conversions The marketing goal of every Website should be to convert visitors to customers. This is easier said than done,…
Eight Steps To Get a Website Design Launched
Does it ever feel like your new Website will never launch? In ten years of marketing Websites, we are constantly amazed at…
Eyetrack Studymap May Surprise You
Eyetrack Studymap May Surprise You By Thomas Young, MBA The Poynter Institute’s decade-old “Eyetrack” study showed how consumers read a printed newspaper…
Website Review: eMiniMind.com
Podcast Number 67 — September 2011 In this Internet marketing podcast Glenn and Tom review a Website submitted by a listener and…
Strategic Digital Marketing Campaigns
Podcast Number 68 — September 2011 In this Internet marketing podcast, Glenn and Tom review strategies and recommendations on establishing Web-based marketing…
Capturing Attention of the Novice Web User
In our work as usability consultants we have seen an interesting trend on the Web. This trend has to do with the…