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Strategic Digital Marketing Campaigns

Podcast Number 68 — September 2011

In this Internet marketing podcast, Glenn and Tom review strategies and recommendations on establishing Web-based marketing campaigns that reach across several online marketing channels and tactics.

Here are the action items from the Podcast.

  • Brainstorm a list of campaigns and ideas to test.
  • Set-up tracking systems in Google Analytics and Website conversion points.
  • Develop a promotional schedule and make sure all outlets are covered.
  • Launch the program–don’t wait for it to be perfect!This podcast is available on iTunes.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.