The IW Blog

Tips for Better Site Design

Follow these pointers for excellent site design: Minimize the number of graphics on every page to keep loading times to a minimum.…
Digital Marketing

The Internet Junkyard

If you have ever visited a large junkyard, then you will remember the seemingly endless amount of rusted metal, tin cans, long-forgotten…
Digital Marketing

Podcasts

Podcasts By: Thomas Young You may have seen or heard the term “podcast” recently.  Podcasts are audio segments that you can listen…
Digital Marketing

Online Brochure or Website

There are major differences between a standard print brochure and a Website.  The biggest difference is that the traditional brochure rarely acts…
Digital Marketing

Mistakes to Avoid On the Web

Mistakes to Avoid On the Web From our experience, here are a few of the biggest Website mistakes. Usability testing and solid…
Digital Marketing

Making the Complex Simple

One way to describe successful Web marketing is taking a complex process and simplifying it.  This is generally what has to happen…
Digital Marketing

Inside the Head of a Web User

The most important skill in effective user testing is getting inside the head of the Web user and understanding their thoughts. It…
Digital Marketing