Digital Marketing and the Sales Process, Part One
This final chapter is devoted to merging strategic digital marketing action items with the efforts of the sales team. This is absolutely…
How to Develop Action Plans and Project Manage Strategic Digital Marketing
In this blog post we will look at the role of the digital marketing project manager in more detail. The project manager…
Digital Marketing ROI Worksheets
We have discussed in great detail the importance of strategic digital marketing ROI and how it connects to a successful digital marketing…
How to Modify Your Digital Strategy
One of the biggest mistakes made by business leaders is thinking their website strategy or design is complete and does not need…
How to Run a Digital Marketing Meeting
Our blog posts have made strong arguments for the importance of effective digital marketing, the growth of pull marketing and the ability…
Conversion Types and Stay-in-Touch Programs
Online Conversions and Sales Revenues Getting an online conversion is a big accomplishment. It says a lot about your website’s content, usability,…
Develop Conversion Strategies to Drive Growth
The goal of these blog posts and the objective of your digital marketing action plans, are increased sales revenues for your company.…
Strategic Digital Marketing Stats and Benchmarks
We have reviewed the importance of monitoring web stats and their impact on sales revenues and ROI. Setting realistic benchmarks and targets…
What Business Leaders Need to Know About Google Analytics
An Introduction to Google Analytics Google Analytics is the Internet’s leading website statistic monitoring program. It is provided free by Google so…
Winning the Website War in 4 Steps
In today’s online environment, it is easy to spend tens of thousands of dollars on digital marketing and end up with very…
Monitoring ROI in Strategic Digital Marketing
Before we dive into step four, let’s review the Four-Step Process once again. They are: Web marketing strategy Website design and development…
Monitoring ROI and Tracking Results
The fourth step of the Four-Step Process is perhaps the most important. It is the glue holding the process together and drives…