How a Website Drives Conversions to Sales and Leads: Part Two
Website Usability Generates Conversions Many websites are difficult to use and are actually barriers to online conversions. The easier your site is…
How a Website Drives Conversions to Sales and Leads: Part One
In step four of the Four-Step Process we review ROI and tracking the results of your strategic digital marketing efforts. At the…
What the Business Leader Needs to Know About Website Technologies
Previous blog posts have focused on understanding usability and visitor needs to improve website design. In our four-step process, step two, design…
Types of Website Content and Usage
The Internet offers content in a variety of forms. This gives people the ability to research and learn by their preferred method,…
How Website Users Get Value from Website Content
Content is the fuel that drives the Internet, and in many ways the fuel needed to win at strategic digital marketing. Website…
How to Meet User Needs by Understanding Website Usability
Business leaders must have at least a basic understanding of website usability in order to lead website design and development efforts. It…
How to Understand What Website Visitors Think About
Last week's blog reviewed what website visitors want. This post and tip of the week will review what website visitors think about…
What Website Visitors Want from Your Website
Earlier blog posts reviewed the tactical approaches needed to develop a strategic digital marketing strategy and the key elements of website design.…
The Five Elements of Website Design
Website design and development can be overwhelming and difficult to understand for many business leaders. It can pull them into the uncharted…
Build a Digital Marketing Team
Business leaders cannot go it alone when executing a winning digital marketing strategy. There are too many skill sets that must come…
Market Research and User Feedback Drives Results
The Internet has changed marketing. Business leaders should be aware of two of the most profound changes. The first is the ability…
Internet and Strategic Digital Marketing Plan Outline
A successful strategic digital marketing plan starts with the Four-Step Process, understanding your target market, knowing your goals and what you hope…