Work Those Web Leads!
Companies often underestimate the value of web leads. Users who submit their personal information have already done their homework and have decided…
Getting Conversions from Your Site
In this discussion, we look at using your Website to convert and forms of conversion. Generating sales leads Building your customer base…
The Intuitive Websites Process – Part 3: Traffic
In this third part of the four part process, we present the third major area of an intuitive Website, traffic. Once a…
Internet Marketing Fundamentals
This podcast represents a “greatest hits” of strategic digital marketing drawn from our first year of podcasting. Here, we go back to…
Keep It Simple – Don’t Make Your Site a Puzzle
Glenn and Tom talk about how to make your website simple with smooth steps to conversion. How to Make Things Simple on…
Generating Sales Leads with Your Site
Many Websites are “brochure-ware” sites that look good and convey a lot of information but bring little to the bottom line. This…
Effective Email Marketing – Part Two
An effective email marketing program is an essential element of any web presence. In this podcast, we continue with tips and resources…
Effective Email Marketing – Part One
Keys Start small if you need to, but DO start Be sure to use web based software that manages all the subscribes…
Usability Testing
Testing your Website for usability is one the most important and overlooked things you can do to improve your site. This podcast…
Business & Website Key Indicators
Key indicators are your critical success factors. However, many Websites do not make these indicators clear to their visitors! This podcast examines…
How to Use Your Website Statistics
How to use your web stats and analytics software to understand visitors and respond to their needs. Resources Google Analytics (formerly Urchin):…
How to Get Conversions from your Website
Converting web visitors to customers or potential customers is a key function of many web sites. This podcast examines tips and tricks…