Effective Email Marketing – Part One
Keys Start small if you need to, but DO start Be sure to use web based software that manages all the subscribes…
Usability Testing
Testing your Website for usability is one the most important and overlooked things you can do to improve your site. This podcast…
Shopper Friendly
The User Friendly Shopping Experience Responses by Thomas Young, CEO Intuitive Websites to a Vistage.com interview. When we speak of a user-friendly…
Business & Website Key Indicators
Key indicators are your critical success factors. However, many Websites do not make these indicators clear to their visitors! This podcast examines…
Website User Types
A wide variety of users can be found surfing Websites. These user types are easily identified in usability testing. Success on the…
How to Use Your Website Statistics
How to use your web stats and analytics software to understand visitors and respond to their needs. Resources Google Analytics (formerly Urchin):…
Branding Versus Conversions
It is common for marketing professionals to confuse the two strategies of conversions and branding in their Internet marketing and Website design…
How to Get Conversions from your Website
Converting web visitors to customers or potential customers is a key function of many web sites. This podcast examines tips and tricks…
Search Engine Optimization: Getting Found
Google, Yahoo, MSN currently account for 83% of search traffic. Listen to this podcast for tips on getting found in the organic…
Driving Traffic to your Website Using Pay-per-Click Advertising
In this podcast, Glenn and Tom review resources and practices that will help drive traffic to your website. Paid Search Engine Listings…
Usability and Credibility
The ability to use a Website is equal to the amount of trust and credibility that is developed from the site. People…
Six Keys for Driving Traffic to Your Website
In this discussion, Glenn and Tom go over several steps to drive traffic to your website Organic Search Engine Listings Pay-per-Click Advertising…