In this discussion, Glenn and Tom go over several steps to drive traffic to your website
- Organic Search Engine Listings
- Pay-per-Click Advertising
- Email Marketing
- Word of Mouth and Referrals
- Links from other Websites
- Offline Marketing
Resources
Action Plan
- Learn about search engines
- Look at the overture.com resources
- Experiment with a paid listing program – start small
- Spend time understanding the importance of keywords
- Create an email marketing program
- Look for other Websites that could link to your site or that might accept articles
- Review how your offline marketing highlights your online presence
