Six Keys for Driving Traffic to Your Website

In this discussion, Glenn and Tom go over several steps to drive traffic to your website

1. Organic Search Engine Listings
2. Pay-per-Click Advertising
3. Email Marketing
4. Word of Mouth and Referrals
5. Links from other Websites
6. Offline Marketing

Resources

• Wordtracker
• Google Adwords
• Constant Contact Email Marketing
• Vertical Response Email Marketing

Action Plan

• Learn about search engines
• Look at the overture.com resources
• Experiment with a paid listing program – start small
• Spend time understanding the importance of keywords
• Create an email marketing program
• Look for other Websites that could link to your site or that might accept articles
• Review how your offline marketing highlights your online presence