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Internet Makes Competition Invisible

The Internet Makes Competition Invisible and Hard To Track

Before Internet marketing, competition was easy to monitor because you could see the competition’s ads in print, actually visit their office or store, look in the yellow pages and most business conversions happend in-person, or on the telephone, making competition much more transparent. In today’s world of Web-based marketing that is not so easy. It’s hard to know the people behind the Website. Are they a mom and pop company or do they have 50 employees?

Also, Website users are now in the driver’s seat browsing the Web to find their products and services and only reaching out if they see value.

These changes have made Website marketing a company’s most important brand statements. Make sure you don’t let invisible competitor, or customer, result in a lack of Web marketing efforts. The exact opposite is true, as Web marketing becomes more important every day. Even if you can’t see or don’t hear from your competitors and potential customers.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.