Getting the Traffic You REALLY Want
One of the key indicators in Google Analytics is your bounce rate. This tracks visitors to your site who leave immediately and…
Is Your Website Copy Easy to Read?
We often come across Websites with cryptic content, navigation menus and link titles. On these Websites, it's difficult to figure out what…
Web Trends
Glenn and Tom discuss Web trends and how these can affect your business and drive your Web marketing approach. More than ever…
/Strategic Digital Marketing/ Trends
Here are a few important and growing Internet trends: Most people check out products on the Web before they buy from a…
Pay Attention to Website Content
Website content can easily be the lost step-child of Website development. In working with hundreds of clients over the past 10 years,…
Online Branding
In this podcast we study online branding. Everything on your Website is branding: Logo, Graphics, Colors, Font, Content, Usability, Navigation, Photographs. The…
Diving into the Sales Process
In this podcast, we dig deeper into the integration of your Website and your sales process. The Web has changed the traditional…
Work Those Web Leads!
Companies often underestimate the value of web leads. Users who submit their personal information have already done their homework and have decided…
Do your users think too much?
My 13-year old son and I were playing Halo on the Xbox 360 recently and I asked him what made him such…
Website Blue Ocean Strategy
I just finished reading a great book called “Blue Ocean Strategy” by W. Cahn Kim and Renee Mauborgne. I highly recommend this…
Getting Conversions from Your Site
In this discussion, we look at using your Website to convert and forms of conversion. Generating sales leads Building your customer base…
10 Things That are Wrong with Most Websites
Dennis McCarthy, one of our lead Web marketing consultants offers the following words of wisdom on Web success. Here are ten things…