How to Use Your Website Statistics
How to use your web stats and analytics software to understand visitors and respond to their needs. Resources Google Analytics (formerly Urchin):…
Branding Versus Conversions
It is common for marketing professionals to confuse the two strategies of conversions and branding in their Internet marketing and Website design…
How to Get Conversions from your Website
Converting web visitors to customers or potential customers is a key function of many web sites. This podcast examines tips and tricks…
Search Engine Optimization: Getting Found
Google, Yahoo, MSN currently account for 83% of search traffic. Listen to this podcast for tips on getting found in the organic…
Driving Traffic to your Website Using Pay-per-Click Advertising
In this podcast, Glenn and Tom review resources and practices that will help drive traffic to your website. Paid Search Engine Listings…
Usability and Credibility
The ability to use a Website is equal to the amount of trust and credibility that is developed from the site. People…
Six Keys for Driving Traffic to Your Website
In this discussion, Glenn and Tom go over several steps to drive traffic to your website Organic Search Engine Listings Pay-per-Click Advertising…
Website Design and Development
Designing Website home page, content, navigation, and look and feel with an emphasis on effective marketing as the central concern. Action Plan…
Building a Strategic Digital Marketing Team
Eight job positions (or hats) that are essential to a successful Website. Action Plan Don’t wing it, set up your team to…
Building a House and Building a Website
There are many similarities between building a house and building a Website. An effective Web marketing plan is very much like the…
The Importance of the Web Visitor
Without web visitors, there’s no point in having a Website! This podcast helps you stay focused on the VIP’s, the users of…
How to Get Results from Internet Market Research
One of the first steps in successful online marketing is to adequately understand your Web visitor. This podcast will show you how…