How to Modify Your Digital Strategy
One of the biggest mistakes made by business leaders is thinking their website strategy or design is complete and does not need…
How to Run a Digital Marketing Meeting
Our blog posts have made strong arguments for the importance of effective digital marketing, the growth of pull marketing and the ability…
Conversion Types and Stay-in-Touch Programs
Online Conversions and Sales Revenues Getting an online conversion is a big accomplishment. It says a lot about your website’s content, usability,…
Develop Conversion Strategies to Drive Growth
The goal of these blog posts and the objective of your digital marketing action plans, are increased sales revenues for your company.…
Strategic Digital Marketing Stats and Benchmarks
We have reviewed the importance of monitoring web stats and their impact on sales revenues and ROI. Setting realistic benchmarks and targets…
What Business Leaders Need to Know About Google Analytics
An Introduction to Google Analytics Google Analytics is the Internet’s leading website statistic monitoring program. It is provided free by Google so…
Winning the Website War in 4 Steps
In today’s online environment, it is easy to spend tens of thousands of dollars on digital marketing and end up with very…
Monitoring ROI in Strategic Digital Marketing
Before we dive into step four, let’s review the Four-Step Process once again. They are: Web marketing strategy Website design and development…
Monitoring ROI and Tracking Results
The fourth step of the Four-Step Process is perhaps the most important. It is the glue holding the process together and drives…
The Fundamentals of the Mobile Web
The use of mobile devices and a variety of screen sizes to access the Internet is growing fast and will make up…
Using Website Partnerships and Links to Drive Traffic
Google and Website Links Google was one of the first search engines to use website popularity as a key indicator of a…
Social Media Strategies for the Business Leader
Many millions of words and hundreds of books have been published on social media. Not a day goes by that a major…