How to Talk to Your CEO About the Web
Key managers within an organization can often become the greatest proponents of a strong Web marketing strategy. But they can also get…
How annoying can it be to take your money?
If I wasn’t desperate to get online at Starbucks today, T-Mobile would’ve most certainly lost a sale. I guess if you have…
The importance of usability to your retail sales
The Colorado Springs Gazette (Sunday, March 5, 2006) recently reported that “efficiency [is] essential to e-shopping.” This is nothing new to us…
Interesting Stats
Fast Company magazine did an interesting spread of technology statistics in their March 2006 issue. According to Forrester Research, by 2010, 85%…
Content Tips
Content is the most important part of a Website and the most time consuming. Here are a few tips about content. Website…
Cluttered Websites: Amazon.com
When is a Website too cluttered? One of the comments we often hear about very successful eCommerce Websites is that they are…
Website Branding
One critical strategy of Internet marketing is the use of a Website to develop your brand. This strategy is difficult to work…
A Few Questions
p class=”MsoNormal”>Here are a few questions to ask yourself about your Web strategy: Have you researched users and competitors? Does the Website have a clear strategy and purpose? Does…
Review – Ann Taylor
I went to visit the Ann Taylor site this past week for a simple reason: I wanted to know how late the…
SEO Tools: Use ’em or Lose ’em?
It seems that every week some company comes out with a new software tool to magically make your site climb the search…
Out of the Box Thinking
Imagine working on a Website project for weeks or even months. This is typical. It is so easy to take a very…
Driving Traffic to a Website
One can write volumes about Internet marketing and driving traffic to a Website. Here are the first important steps you can take…