This podcast is an introduction to Internet marketing and the first from Intuitive Websites. In this podcast you will learn Web marketing strategies, how to work with a Web marketing team, and the five fundamentals of an Intuitive Website.
Action Plan:
- Your Website is always under construction; fix design problems
- Add an Internet marketing manager to the team
- Ask for customer and visitor feedback, and do market research
- Use Website statistics for research and ROI
Resources:
- Intuitive Websites: www.intuitivewebsites.com
- Google Analytics (Formerly Urchin): www.google.com/analytics/
- ClickTracks Statistics: www.clicktracks.com
