Digital Marketing

Mistakes to Avoid On the Web From our experience, here are a few of the biggest Website mistakes. Usability testing and solid…

One way to describe successful Web marketing is taking a complex process and simplifying it.  This is generally what has to happen…

How to Avoid the Website “Usability Gap” By: Thomas Young, MBA One of the most important components of a successful Website is…

The most important skill in effective user testing is getting inside the head of the Web user and understanding their thoughts. It…

Web stats are an essential part of a winning Web strategy. Yet, it is still very common for most marketing professionals to…

Part Two: Closing Web Leads Part one of this two-part article reviewed Website conversions and gave several examples of how the Web…

Does your Website help or hinder your online sales? Effective e-commerce is more than just putting up a shopping cart and hoping…

Customers do business with your company because of the value they receive, usually more value than your competitors.  Yet most Websites do…

Part One: Conversions The marketing goal of every Website should be to convert visitors to customers. This is easier said than done,…

Does it ever feel like your new Website will never launch?  In ten years of marketing Websites, we are constantly amazed at…

Eyetrack Studymap May Surprise You By Thomas Young, MBA The Poynter Institute’s decade-old “Eyetrack” study showed how consumers read a printed newspaper…

In our work as usability consultants we have seen an interesting trend on the Web. This trend has to do with the…