Marketing Segmentation on the Web
http://www.youtube.com/watch?v=8XEP6ApO8UQ&feature=youtu.be What is marketing segmentation? It is the process of determining the various characteristics of your marketplace and preparing a Website that…
Marketing Online in a Recession
The economy continues to be weak, but the Web gets stronger. Many companies are adapting to the economy in ways that will…
Social Networking for Businesses on the Internet Pt.1
What is marketing and sales via social networking or Web 2.0? Website Examples: MySpace YouTube Facebook (150 million users) Second Life Twitter…
Easy and Cheap Usability Testing
Glenn and Tom discuss how to get results from user testing with very little money. How to get results from user testing…
Getting the Most from Your Website in a Poor Economy
You will learn: How to put your time to good use when marketing online. The importance of Website ROI Focus on call…
Real Estate Websites (How these principles relate to all Websites)
In this Internet marketing podcast, we explore the principles behind the effective presentation of real estate and new homes on the Web.…
Google and Yahoo is a Great Partnership
Yahoo’s rejection of Microsoft has been big news recently, but it does not surprise me. In fact, it makes perfect sense that Yahoo would…
The Contact Us Page
The Contact Us page is one of the most important pages on a Website, yet many times key information is missing or…
Getting the Traffic You REALLY Want
One of the key indicators in Google Analytics is your bounce rate. This tracks visitors to your site who leave immediately and…
Web Trends
Glenn and Tom discuss Web trends and how these can affect your business and drive your Web marketing approach. More than ever…
Pay Attention to Website Content
Website content can easily be the lost step-child of Website development. In working with hundreds of clients over the past 10 years,…
Diving into the Sales Process
In this podcast, we dig deeper into the integration of your Website and your sales process. The Web has changed the traditional…