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Marketing Online in a Recession

The economy continues to be weak, but the Web gets stronger.  Many companies are adapting to the economy in ways that will fundamentally change how they do business in the long term, especially financial, auto, real estate and construction firms to name a few. Click below to play.

What is causing the growth in Web marketing in the downturn?

  • A strong need for ROI in marketing
  • Cut backs in other areas of the company
  • Inexperienced staff asked to manage the Website marketing efforts
  • Layoffs leading to more small business start-ups, temps and freelancers
  • The Web continues to grow in popularity and use
  • Growth of social marketing on the Internet
  • Demographic changes and their use of the Web
  • Lower consumer spending driving people to the low-cost Internet

Who are the people impacted by the recession and how can Web marketing help them?

  • Graduates looking for work
  • Experienced job seekers, freelancers and temp workers
  • People starting or ramping up a new, small business
  • Small and medium sized business in various markets
  • Large corporations

Graduates and Experienced Job Seekers

  • Stand out with a Website and your own, personal domain name
  • Use the Website as a new type of resume
  • Develop a Web page for the company you are pursuing
  • Social networking and your content is very important

New Business Start-Ups

  • Follow the Intuitive Websites’ four step process
  • The Web will probably be your main marketing channel

Established Business

  • Staffing for Web marketing during layoffs
  • When and how to outsource
  • Web marketing and Website ROI (our next podcast)
  • What are your competitors doing?

Action Plan

  • Maximize the Internet in your job search
  • Seek outside help
  • Learn the fundamentals of Web marketing
  • Measure your return and monitor
  • Don’t take your Website for granted, you need it now more than ever!

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.