DIGITAL
MARKETING
RESOURCES

Website Design and Development

By: Thomas Young

Designing Website home page, content, navigation, and look and feel with an emphasis on effective marketing as the central concern.

Action Plan

  • Realize that your Website is always under construction and you need a process for continual updating and improvement.
  • Involve a designer. Don’t let a purely technical person be in charge of design considerations.
  • Make sure that your home page clearly describes your business function.
  • User-test your navigation.
  • Be sure to look at Website statistics and be responsive to trends and user likes/dislikes.
  • Avoid long blocks of text. Users prefer short bulleted statements and will skip over large paragraphs.

Resources

Thomas Young

Author profile

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.

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