Website Design and Development

Internet Marketing, Podcasts

Designing Website home page, content, navigation, and look and feel with an emphasis on effective marketing as the central concern.

Action Plan

  • Realize that your Website is always under construction and you need a process for continual updating and improvement.
  • Involve a designer. Don’t let a purely technical person be in charge of design considerations.
  • Make sure that your home page clearly describes your business function.
  • User-test your navigation.
  • Be sure to look at Website statistics and be responsive to trends and user likes/dislikes.
  • Avoid long blocks of text. Users prefer short bulleted statements and will skip over large paragraphs.

Resources

Thomas Young

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