Usability Testing

Internet Marketing, Podcasts

Testing your Website for usability is one the most important and overlooked things you can do to improve your site. This podcast presents advice and tools for gaining critical user insights.

Action Plan

  1. Get Steve Krug’s book, “Don’t Make me Think”
  2. Begin now with User Testing, even informally.
  3. If your site is an important revenue or lead producer, invest in formal user testing, including analysis and reporting
  4. Respond to issues identified by users!

Thomas Young

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