Tips for Scannable, Readable Blogs Your Users Will Love

Content, Digital Marketing

While you have heard us say time and again how valuable content is one element of an incredible website – what if you are spending hours formulating original, expert content that no one is reading?

These days attention spans for website users are much shorter. We have gone from having about thirty seconds to create a first impression to almost instantly, and only 16% of your site users are going to read your blogs word for word. Everyone else is scanning quickly to find the information they want. So how do you still create a valuable resource library with original blogs that your users will look at?

Make Your Blogs Stand Out!

1. Eye-Catching Image

The very first item of your blog should be an eye-catching image. Pull your readers in with a high quality, relevant image that ties into your brand and message.

2. Use Headlines and Subject Lines

If your readers are quickly scanning your blogs – don’t bury the lead under lots of words and large paragraphs. Break up your message with specific headlines so your readers can quickly find the information they want.

3. Bullet Points or Lists

These are super helpful to clearly help readers understand the valuable points you want them to know. Remember – your blogs are here to:

  • Answer a question for your reader or provide them with information they are searching for
  • Establish you as an authority in your field
  • Show how you can serve your potential clients by meeting their specific needs better than your competition
  • Provide valuable links and content for your various other digital platforms to expand your reach

4. No One Likes to Be Preached To

Your digital marketing and your business will be the most successful when you remember the people you are trying to serve. If you spend all your time only talking about yourself or your business – you will turn people away.

Storytelling, honest anecdotes, humor – find special ways to connect with your audience and let them see the real you.

Use language your readers can understand. Creating content that is too technical or that only you and your team understand will fail to draw potential users if they don’t find answers they can use.

There are also sites and programs that can help ensure you’re using relevant, useful keywords to improve your SEO/SERP results.

5. Don’t Get Hung Up On “Not Being a Writer.”

Do you have great ideas but worry you are not a writer? Consider a Vlog, or hiring content creation specialists to help you hone your ideas and create incredible blogs for your site.

Want more free resources or help from our team on creating the best digital marketing strategy for your business? Contact us today!

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