The Right People in the Right Job Get Strategic Digital Marketing Results

Internet Marketing, Web Strategy

Build a Web marketing team by getting the right people in the right jobs.

We have identified four steps to Web marketing success:

  1. The right strategy
  2. A great Website design and site technology
  3. Driving qualified traffic
  4. A process for tracking results and measuring ROI

It takes a team to make these four steps work and it is a challenge to get the right people for each step. The key is to use each step as a guideline in building your team. Here are a few suggestions:

  • The top marketing strategist at your company sets the strategy.
  • Design and development are two separate tasks.
  • Driving Website traffic is a team approach and involves SEO specialists, developers, content writers, social media experts and more.
  • Traffic generation for Websites is a team approach in itself.
  • The people that set the strategy should be monitoring the results.

Learn more about building a Web marketing team by reading this article and listening to our podcast on the subject.

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